November 25, 2016
CANADA’S INDEPENDENT MEDIA PRODUCERS OUTLINE THEIR VISION FOR CANADIAN CONTENT IN A DIGITAL WORLD
CMPA submits report to the Ministry of Canadian Heritage; calls for a fair, efficient and fundamentally Canadian production sector
Today, the Canadian Media Producers Association (CMPA) released its blueprint for a thriving screen-based production sector in Canada. Its submission for the Canadian Content in a Digital World consultations, spearheaded by the Honourable Mélanie Joly, Minister of Canadian Heritage, highlights the central role that independent producers play in the success of the sector. The submission outlines 12 recommendations to ensure outstanding made-in-Canada content continues to entertain audiences at home and abroad for decades to come, regardless of how that content is consumed.
Among its recommendations, the CMPA calls for:
- An updated policy framework that ensures all services and platforms which benefit from being part of the Canadian system also contribute to the success of that system; this includes Over-The-Top (OTT) services and Internet Services Providers (ISPs).
- Relief from the heavy administrative burden faced by producers, through increased efficiencies and reduced duplication between Telefilm Canada, the Canada Media Fund, and the Canadian Audio-Visual Certification Office.
- An expanded definition of Canadian content that includes new elements (e.g. points awarded for the adaptation of a bestselling Canadian novel) as well as tax credit incentives to maximize the use of Canadian creative talent.
Other recommendations focus on improving discoverability and increasing export opportunities, promoting innovation within the production sector, and protecting intellectual property rights.
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